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propelling your brand forward with top-tier solutions every time. armed with specialised tools and tech solutions that guarantee triumph in every campaign.
harness the power of AI with ProLocator to dynamically plan and assess OOH campaigns across the nation. this tool not only tracks campaign effectiveness in real-time but also benchmarks performance, ensuring your advertising hits the mark every time, anywhere.
here is how we commit to transparency. by engaging with Valudate, a third-party audit and monitoring service. because our core principle of functioning is this - ‘trust, but verify’. Valudate’s third-party monitoring services work in addition to our internal monitoring system where our executed sites are overlooked on a daily basis.
ADeX, powered by time Monitoring, equips OAP and its clients with critical competitive insights across 52 markets, sharpening the edge in OOH campaign planning. by analyzing competitors' spend, strategies, and media choices, ADeX ensures your advertising is not just present but dominant.
AIP goes beyond basic demographics to provide a nuanced understanding of audience attitudes and behaviours, uncovering key patterns, correlations, and trends. by integrating first-party and diverse third-party data, this tool offers a comprehensive profile that ensures your media strategies are precisely aligned with target audience insights.
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the Visibility Adjusted Impact (VAI) tool harnesses advanced statistical methods to analyze spatial perception and cognitive biases affecting media visibility. by evaluating from 8 critical parameters, VAI recalibrates Gross Impression numbers into more accurate potential impressions, ensuring that large-scale media’s visual dominance is quantifiably assessed and optimized for maximum effect.
the innovative AIS tool uses advanced EEG and stimulus tracking technologies and meticulously quantifies how urban dynamics and emotional states influence attention, refining potential impressions into Value Adjusted Contacts for precise campaign targeting.
through innovative and advanced computer vision technology, the PorVisualiser tool runs comprehensive analyses of consumer engagement by tracking and reporting viewer gaze patterns to effectively understand which components of the content capture attention and which doesn't.
to ensure quality, consistency and detect image tampering across all our deployed media sites, we developed a forensic tool that could scan multiple images and identify photo manipulation, morphing and generated images. the Visual Verity tool was designed to add another layer of verification and address the challenges of authenticating media photos of all the campaigns we run.
