go for the win. with every planned campaign

the secret ingredient in all our campaigns and projects is our customized data-driven strategies that map out your success from the beginning.

meet oap

these big names met our bold ideas

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plan like a pro

what do we do? we listen to our clients, strategize and back our work with data and analysis to transform your vision into reality, one plan at a time.

let's connect

define client goals

a goal-driven strategy that aligns objectives, target audience, and media strategies for effective impact of the campaigns.

market research

we are armed with our proprietary tools to conduct in-depth research on audience behaviours and preferences across media for campaign insights.

strategy development

now, we build a media plan, using all our consumer insights and learnings to craft the best possible campaign, incorporating digital, traditional, and emerging channels.

insights and advice

amplify impact with strategic insights and advice across diverse media, get insider know-how to maximize reach and engagement.

putting our tech foot forward

behind every creative and harmonious campaign is the data-driven nuts and bolts running the show.

explore tools

ProLocator

an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 700,000 + POI (point of interest) and, 50,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.

VAI (Visibility Adjusted Impact)

not all panels are the same due to their varying viewing time, size, height, angle to the viewer, clutter, and illumination. but we can tailor each ad panel’s value through these eight meticulous parameters, crafting a visibility matrix that translates into potential impression gold.

AIS (Attention Impact Score)

an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 700,000 + POI (point of interest) and, 50,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.

ProLocator

go beyond simple consumer profiling. by building an audience roadmap, we gain targeted understanding of their attitude, behaviour patterns, and current trends of the market. this is accomplished via an intricate fusion of collected first-party and third-party data.

ProVisualiser

an AI guru that pre-tests visual engagement before the artwork hits the street. this AI tool is based on gaze movements and fixations that can predict what the visuals will look like in the real world, so you can be triple sure of the campaign's success.

ProLocator

an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 700,000 + POI (point of interest) and, 50,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.

VAI (Visibility Adjusted Impact)

not all panels are the same due to their varying viewing time, size, height, angle to the viewer, clutter, and illumination. but we can tailor each ad panel’s value through these eight meticulous parameters, crafting a visibility matrix that translates into potential impression gold.

AIS (Attention Impact Score)

an AI powerhouse that gathers data by analyzing consumer behavioral traits, travel patterns from 110 Mn DAU (daily active users) samples, 700,000 + POI (point of interest) and, 50,000+ media sites, then optimizing the OOH media plan based on desired reach and frequency.

ProLocator

go beyond simple consumer profiling. by building an audience roadmap, we gain targeted understanding of their attitude, behaviour patterns, and current trends of the market. this is accomplished via an intricate fusion of collected first-party and third-party data.

ProVisualiser

an AI guru that pre-tests visual engagement before the artwork hits the street. this AI tool is based on gaze movements and fixations that can predict what the visuals will look like in the real world, so you can be triple sure of the campaign's success.

the media-verse : crafting moments with diverse platforms

we explore the media landscape and blend our expertise with media platforms and technologies to serve your brand’s message at the perfect moment.

  • classic

    explore the timelessness of traditional OOH. our displays are bold and unique, with a touch of creative whimsy.

  • transit

    connect your campaign with your audience during high dwell time for commuters and travellers with strategic ad placements across transit spaces

  • infrastructural

    use the rhythm of urban touch points to your advantage. drive high consumer engagement with placements close to your audiences homes, office, shopping canters, or leisure points.

  • digital

    traditional, transit, and infrastructural mediums are adopting and converting to digital OOH (DOOH). this gives your brand and campaign a dynamic, cutting-edge, and flexible stage.

  • technological integration

    bring dynamic and interactive campaigns to the spotlight by incorporating and bringing to play motion and contextual relevance to create a one-on-one dialogue with the consumer.

  • non-traditional

    new opportunities to unlock, new ways to advertise, and new paths to take when you connect with your audience.

  1. Mobile billboard
  2. Mall façade
  3. Wallscape
  4. Neon Sign
  5. Lamp-post Kiosk
  6. Traffic Control Kiosks
  7. Billboard /Hoarding
  8. Unipole
  9. Overhead Panel (Gantry | ROB | FOB)
  10. Water Kiosks
  11. Police Pedestals
  12. Public Utility Panels
  1. Bus Queue Shelter (BQS)
  2. Inside Metro Branding
  3. Airport Advertising
  4. Metro Platform Panel
  5. Inflight Advertising
  6. Railway Station Branding
  7. App Cab Branding
  8. Metro Train Branding
  9. Inside Railway Station Branding
  10. Cycle Shelter & Car Parking Branding
  11. Inside Bus Branding
  1. Mall & Multiplex Branding
  2. Corporate Building Panels
  3. QSR Chain Activity
  4. College Campus Activity
  5. Integrated Retail Chains
  6. Digital Cinema Screens
  7. Café Chain Activity
  8. RWA Building Panels
  1. Spectacular Roadside
  2. Café & QSR Digital Panels
  3. Metro Digital Panels
  4. RWA Digital Panels
  5. Railway Digital Panels
  6. Retail & Points of Purchase
  7. Malls & Multiplexes
  8. App Cab LED Panels
  9. BQS
  10. In Stadia Digital Panels
  11. Airport Digital Panels
  12. Unipole Roadside
  1. Anamorphic Display
  2. 3D Mapping
  3. 3D Hologram Displays
  4. CGI
  5. Drone Usage
  6. Virtual Reality
  7. Social media Integration
  8. Augmented Reality
  9. 3D builds
  1. Utility bills
  2. Trade fairs
  3. Rural activation
  4. Melas & Jatra’s
  5. Festival Branding
  6. Brand Activation
  7. Events & Meets

classic

explore the timelessness of traditional OOH. our displays are bold and unique, with a touch of creative whimsy.

  1. mobile billboard
  2. mall façade
  3. wallscape
  4. neon Sign
  5. lamp-post Kiosk
  6. traffic Control Kiosks
  7. Billboard /Hoarding
  8. Unipole
  9. Overhead Panel (Gantry | ROB | FOB)
  10. Water Kiosks
  11. Police Pedestals
  12. Public Utility Panels

transit

connect your campaign with your audience during high dwell time for commuters and travellers with strategic ad placements across transit spaces.

  1. Bus Queue Shelter (BQS)
  2. Inside Metro Branding
  3. Airport Advertising
  4. Metro Platform Panel
  5. Inflight Advertising
  6. Railway Station Branding
  7. App Cab Branding
  8. Metro Train Branding
  9. Inside Railway Station Branding
  10. Cycle Shelter & Car Parking Branding
  11. Inside Bus Branding
  12. Auto-rickshaw Branding

infrastructural

use the rhythm of urban touch points to your advantage. drive high consumer engagement with placements close to your audiences homes, office, shopping canters, or leisure points.

  1. Mall & Multiplex Branding
  2. Corporate Building Panels
  3. QSR Chain Activity
  4. College Campus Activity
  5. Integrated Retail Chains
  6. Digital Cinema Screens
  7. Café Chain Activity
  8. RWA Building Panels

digital

traditional, transit, and infrastructural mediums are adopting and converting to digital OOH (DOOH). this gives your brand and campaign a dynamic, cutting-edge, and flexible stage.

  1. Spectacular Roadside
  2. Café & QSR Digital Panels
  3. Metro Digital Panels
  4. RWA Digital Panels
  5. Railway Digital Panels
  6. Retail & Points of Purchase
  7. App Cab LED Panels
  8. App Cab LED Panels
  9. BQS
  10. In Stadia Digital Panels
  11. Airport Digital Panels
  12. Unipole Roadside

technological integration

bring dynamic and interactive campaigns to the spotlight by incorporating and bringing to play motion and contextual relevance to create a one-on-one dialogue with the consumer.

  1. Anamorphic Display
  2. 3D Mapping
  3. 3D Hologram Displays
  4. CGI
  5. Drone Usage
  6. Virtual Reality
  7. Social media Integration
  8. Augmented Reality
  9. 3D builds

non-traditional

new opportunities to unlock, new ways to advertise, and new paths to take when you connect with your audience.

  1. Utility bills
  2. Trade fairs
  3. Rural activation
  4. Melas & Jatra’s
  5. Festival Branding
  6. Brand Activation
  7. Events & Meets

case studies: a peek behind the OAP curtain

explore our client stories

It’s Bisleri Time

Promoting hydration and drinking safe water during the summer.

explore more

Mad Angles Heat Wave

The objective of this campaign was to highlight the spiciness of the snack.

explore more

Live Yoga

effectively communicating the idea of flexibility that the product offers.

explore more
http://explore%20our%20client%20stories

applause please - OAP through our clients’ eyes

explore our client stories

My busy schedule leaves little, if any, time for blogging and social media. The Lorem Ipsum Company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing

My busy schedule leaves little, if any, time for blogging and social media. The Lorem Ipsum Company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing

My busy schedule leaves little, if any, time for blogging and social media. The Lorem Ipsum Company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing