connecting creativity with results

every step we take is towards a pioneering future. we merge imaginative concepts with strategic insights and a data-driven approach to craft campaigns that deliver quantifiable value.

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our vision

to unlock OOH's full potential, enhancing client collaboration & leading innovation to refine consumer engagement in OOH advertising, driving the industry's respect and growth.

weaving years of triumph

find your fit

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years since inception

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people

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fortune 500 companies

our foundations: building blocks of brilliance

our values are the scaffolding for success, supporting a solid framework of innovation, dependability, and unmatched service.

passion

we channel our zeal into making OOH a game-changer, engage with consumers where it matters most, embrace both collaboration and competition. We push ourselves and our partners to consistently deliver peak performance.

agility

in the fast-paced realm of advertising, we dance with change, crafting swift, adaptable strategies that synchronize with client needs and market shifts.

respect

our culture thrives on valuing and uplifting our team, creating a respected and trustworthy environment that echoes integrity in every commitment.

leadership

we lead by dismantling the status quo, offering tailored client strategies grounded in profound outside-the-home consumer insights, and driving digital and technological transformation of OOH.

the OAP time capsule

2002

our debut. Setting the stage for OOH innovation and market leadership.

2003

we race to create a planning tool (Pro’Locator) on digital maps infused with data points, traffic counts, and media.

2007

our commitment to excellence is ISO 9001:2008 certified by TUV Austria.

2010

the development of OAP’s predictive tool, turning traffic and demographics to forecast reach and frequency for planning precision.

2012

we clinched the title of India’s Best Workplace, leading the pack in Advertising & Marketing.

2016

started offering clients with monthly ADeX insights across 52 markets.

2018

introduced 3rd party OOH Monitoring and Audit services for transparency and accountability.

2019

we become the first in India to harness the ‘Moving Walls’ planning tool.

2024

we developed Roadstar, setting a new benchmark for OOH planning, white-labeled as ProLocator with further data infusion.

meet the masterminds

at the helm of the OAP ship

Abhijit Sengupta

Abhijit Sengupta

CEO

Bikas Verma

COO West

Gautam Jhanjee

COO North

James Varghese

COO BTL

Jesley Joseph

COO South

Kaushik Mitra

COO East

Saurabh Singh

AVP HR

Abhijit Sengupta

Abhijit Sengupta

CEO

Jahan Mehta

Chief Growth Officer

Viprali Ajgaonkar

Vice President – Finance

our amazing team of talented people

the happy faces of OAP always build up innovative concepts. they put their heart and soul into every project they execute.