AirAsia came up with an idea of developing the next generation of AirAsia pilots through Cadet Pilot Program, where aspiring pilots could sign-up and after being selected by the AirAsia team, they could earn a Multi-Crew Pilot License.
A portal displaying all the criteria and career opportunities clearly
Creating an easy to comprehend sign-up process
Apart from brand guidelines of AirAsia we followed, the essence of this campaign lied in the images that highlighted the message behind this pilot program. Through our photoshoots and creatives, we were able to communicate to the aspiring pilots that ‘Sky's the limit!’
The primary color of this portal was kept blue to denote passion and rest of the layout was according to the brand guidelines.
Tell us everything about your product or venture. Fill out the form, or if you prefer send us an email.
Tell us everything about your product or venture. Fill out the form, or if you prefer send us an email.