Our Process
We step in as your strategic partners and our process ensures a right mix of creative freedom, strategic thought process, and business understanding.
1. Discovery
An immersion session that helps us scope and understand the product, the goals, the users, and everything in between during our workshop.
- Business & System Understanding
- Requirement Gathering
- Identifying Target Audience
- Scope Definition
- Capturing Product Vision & USP
2. Research
We research and collect emotional and cognitive user data and benchmark industries, competition, trends, and environmental factors.
- Research Planning
- Stakeholder Interviews
- Primary & Secondary Research
- Insights & Findings
- User Persona Creation
3. Strategy
We create strategic solutions to enhance the brand, products & services. Insights are converted into meaningful experiences.
- Define Information Architecture
- Navigation Flow Concepts
- User Journey Mapping
- High Fidelity Wireframing
- Empathy Mapping
4. Design
We entice people and businesses by applying the psychology and science of design to create solutions that attract, engage, and delight.
- Functional Prototype
- Interaction Design
- Visual Design
- Motion Design
- Style Guide
5. Validation
Design survey helps in agile iterative processes to study user acceptance and thereby reducing the development cost to clients.
- Usability Testing
- Market Validation
- Survey
- Product-market Fit
6. Growth
Products and service designs are kept at pace with new developments; continuous iterations, testing, and design updates are undertaken.
- Behavioural Analytics
- Usability Testing
- User Survey
- Product Analytics, Feedback & Rollout
- Design Interactions
