AirAsia – Cadet Pilot Program

Competency-based training program for aspiring pilots.

AirAsia came up with an idea of developing the next generation of AirAsia pilots through Cadet Pilot Program, where aspiring pilots could sign-up and after being selected by the AirAsia team, they could earn a Multi-Crew Pilot License.

Client
  • AirAsia Cadet Pilot Program
Service
  • UX UI Design
Product
  • Webapp
Geography
  • India

Challenges

01

A portal displaying all the criteria and career opportunities clearly

02

Creating an easy to comprehend sign-up process

Branding

Apart from brand guidelines of AirAsia we followed, the essence of this campaign lied in the images that highlighted the message behind this pilot program. Through our photoshoots and creatives, we were able to communicate to the aspiring pilots that ‘Sky's the limit!’

Visual language

The primary color of this portal was kept blue to denote passion and rest of the layout was according to the brand guidelines.

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