Moengage

Insights-Led Customer Engagement Platform

MoEngage is one of the largest players in the omnichannel marketing platform, recognized by Gartner, G2 Summer 2020, Forrester, etc. MoEngage is a unified platform that brings omnichannel marketing automation and analytics to one dashboard.

Client
  • MoEngage
Service
  • UX Research
  • UX UI Design
Product
  • Website Design
Geography
  • India

Challenges

01

Establish visual consistency across all touchpoints.

02

Improving the web vitals and performance including Pages Speed, session time & bounce rate by optimizing the pages.

03

Integration of all APIs to ensure a control from the central CMS (WORDPRESS).

04

Content discoverability with proper Information Architecture.

05

Communicate the company's vision and values with design .

Research

Our secondary research with the platform and competition analysis, helped us understand:

  • Lack of organised menu and information.
  • Lack of personalised interaction.
  • Website does not reflect the idea of what the company does.
  • Identifying drop offs and bounce rates using Hotjar.
  • Readability issues and inconsistent branding.

Visual appearances

The brand colours used are relevant to the industry and modern. They help elevate the brand language, increase brand recall, and build a strong brand presence.

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